In Forbes Magazines latest rankings, the Bears are listed as the 13th most valuable franchise in sports.

According to the rankings, the Bears are valued at $1.08 billion behind nine NFL teams, three soccer teams and the Yankees. The Bears also bring in a cool $241 million a year in revenue.

Thirteenth isn't bad; 9th among NFL teams isn't bad, either. But it still seems a little low. It is the Bears after all. And Chicago is the biggest unshared market in the NFL.

There must be something pushing the Bears towards the middle -- behind Tampa Bay.

I blame Soldier Field. There's a reason the Cowboys are No. 2.